When customers buy online and pick up in-store (BOPIS), the sales are shown as online revenue. Hybrid shopping remains strongĬonsumers leaned into hybrid shopping models this holiday, as evidenced by online sales growing 9.8% from October through December compared to last year. Meanwhile, 42% shopped at neighborhood, community and lifestyle centers.
Malls performed well this holiday season, with nearly half of the surveyed consumers reporting they visited a traditional mall. These behaviors remain a draw to malls and open-air shopping centers,” said McGee.
“Shoppers place a premium on convenience and the ability to make purchases from multiple stores in one stop while also being able to see and feel products before buying. McGee discussed how consumers enjoyed shopping at brick-and-mortar locations this holiday season, as about three-quarters of those ICSC surveyed visited some type of shopping center. Consumers continued to embrace in-store shopping and took advantage of deals and promotions throughout the season.” McGee discussed how persistent inflation and economic concerns shape shopper behaviors but said, “There are signs of resilience across the marketplaces industry. “Despite economic uncertainty, consumers continued to spend during the 2022 holiday season,” stated Tom McGee, president and CEO of ICSC (International Council of Shopping Centers).
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